Niche Video Streaming Is Increasing

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Streaming optionsVideo streaming has been around for a few years and has been, for a small segment of the online population, a good way to kill the time with random entertainment in video format. Today, with the popularity of video streaming services like Hulu and Netflix, more and more media companies are joining the game with niche streaming video services that are focused on different genres, channels or shows.

For example, HBO has HBO Now which is the brand’s flagship streaming service that has channel-specific offerings including access to the most popular HBO series and movies. Fox has the FXNOW app which allows users to stream episodes of popular shows like The Simpsons. There are also some services that offer very specific niche content such as foreign movies and documentaries, nature shows, and other content from around the world. Today, there are media outfits that have rolled out live streaming applications for animated shows and films, educational shows and other genre-specific content that can be accessed for as low as $3.99 a month.

Lifetime Launches Own Live Video Streaming Service

Lifetime App Logo

This increased interest in live stream video entertainment is not lost on media outfits like Lifetime. Known for its unique brand of over-the-time romantic dramas and thrillers, the channel has launched its own iOS app that allows users access to Lifetime movies for $3.99 a month, with no commercials and direct payments from the user’s iTunes account.

This shift in entertainment preferences is seen in the rapid increase in the number of households who have subscriptions to video-on-demand and niche live streaming services. Video-on-demand programs are very accessible through mobile devices since they are offered through convenient applications that give users complete control over what content they want to see on their devices. With the flexibility of video streaming services, niche video streaming is likely to stay and become a major influence in how videos are consumed by online users.

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